My 40 favorite weddings images from 2010 and a bit of reflection.
Monday, December 27th, 2010Up till March 2010 I had called myself many things, a sister, a daughter, an artist, a girlfriend, a vegetarian, a surfer, a photographer, a friend, a world traveler, a South African, a creative, a food lover, a cat lover,………… but never ever a wedding photographer.
And this year … things changed.
You see, I have photographed many weddings in my life but never, ever done this wedding photography stuff as a business, In fact I have never done anything as a business.
I studied fine art, I traveled, I studied more, I worked, I loved, I lived, I was…..an artist who happened to be a photographer who happened to sometimes photograph weddings.
2010 rolled in and all of a sudden I was buying new very expensive  equipment, thinking about branding, websites, blog sites, corporate identities, business plans, the cost of new equipment versus a year plan of gross overall profit, massive insurance costs, workflow and the type of software and knowledge that could help me to make it a bit easier. I was hiring staff to take the pressure off, learning about new lighting, learning more about retouching, learning more about business and thinking about the best photographers in the world and how I could better myself to not only be me but also a me that could hold up to an international standard, tax……..
My initial plan back in the beginning of 2010, was to set up a proper, well run business with a focus on wedding photography to support myself , so that I could make the art that I wanted when I wanted.











