What was the "break-through" point for you in your business?

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First off I never book more than a year in advance. I love wedding photography but I don’t like having my life mapped out for more than a year. I like there to be a bit of possibility for spontaneity! I also find it problematic to book for more than a year from a costing point of view.  Life seems to get more expensive every year and if you book yourself out 2 or 3 years in advance how can one calculate finances properly?

So far as a tipping point is concerned, I guess it all really started when I made my mind up to be a wedding photographer and to produce work which was of an international standard. This was in 2010. Before that I was shooting weddings here and there but I was mainly working as an artist, teaching and shooting all sorts of things. I certainly wasn’t running a business and was quite unfocused if I think back to that time.

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Once I made my mind up things happened pretty fast.

Social Media has been a really amazing tool for my business. I am also a strong believer in “The harder you work, the luckier you seem to get!” I have invested an enormous amount of time and energy into my work and I think this shows. I also think I came into the wedding photography market when people started searching for more creative portraiture and documentary work. Producing work that stands out from the crowd is important and I do try to keep pushing myself to be better and produce more WOW images.

3 Comments

  1. Alper on July 9, 2013 at 7:49 am

    Wow Jacki, so you’re not only an artist behind the camera! Look at that talent! woohoo! 😀
    Thanks for sharing your point of view and keep on “getting luckier” 🙂
    Cheers from sunny Germany



  2. Maria Neveling (Bo's mom) on July 9, 2013 at 9:07 pm

    Hey Jacki, wasn’t Bodil & Ryan’s wedding your first Official wedding shoot? You did a FANTASTIC job on that one. When Bodil shows her Wedding Album to friends here in the USA, they are just Amazed at your beautiful Photography. I love watching and listening to their comments. Wish you were closer because Todd is getting married next April 2014 and they have to find a good photographer. They don’t know any one. You would have been PERFECT as their Wedding photographer. 😉 Keep up your beautiful shoots.



  3. Lisa w on August 16, 2018 at 7:00 am

    Best decision we made back in 2008! Our wedding photos are still proudly displayed 10 years later ! ( yes our 10 year anniversary is in about 3 weeks! ) which shows your real , beautiful talent stands the test time . It has been amazing watching you grow but we always knew you had it ! X



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