First off I never book more than a year in advance. I love wedding photography but I don’t like having my life mapped out for more than a year. I like there to be a bit of possibility for spontaneity! I also find it problematic to book for more than a year from a costing point of view. Life seems to get more expensive every year and if you book yourself out 2 or 3 years in advance how can one calculate finances properly?
So far as a tipping point is concerned, I guess it all really started when I made my mind up to be a wedding photographer and to produce work which was of an international standard. This was in 2010. Before that I was shooting weddings here and there but I was mainly working as an artist, teaching and shooting all sorts of things. I certainly wasn’t running a business and was quite unfocused if I think back to that time.
Once I made my mind up things happened pretty fast.
Social Media has been a really amazing tool for my business. I am also a strong believer in “The harder you work, the luckier you seem to get!” I have invested an enormous amount of time and energy into my work and I think this shows. I also think I came into the wedding photography market when people started searching for more creative portraiture and documentary work. Producing work that stands out from the crowd is important and I do try to keep pushing myself to be better and produce more WOW images.