The value of photography today.

The other day I heard a photographer waxing lyrical about the doomed state of the photographic industry. He complained about how difficult things are due the huge increase in the number of photographers in the world since the advent of digital photography. Today whilst backing up old hard drives I made a folder of all the many shoots I have done for my brother and his wife and it got me thinking. There may be more photographers now than ever before, but human beings now place more value on photography than ever before. One only has to look at Facebook to see all the engagement shoots, wedding shoots, maternity shoots, newborn shoots, cake smash shoots, first birthday shoots, vow renewal shoots and anniversary shoots out there. My advice to those who are struggling is to be positive, think out of the box and open your eyes to different opportunities!

Here are some pics I have made over the past four years for just one little family!


  1. Nicola on October 1, 2015 at 5:40 pm

    Your images and work always inspire me!

  2. Nicola on October 1, 2015 at 5:40 pm

    Sorry, meant images and “words”:)

  3. Lisa Bradley on October 1, 2015 at 6:47 pm

    Those are my people ?

  4. Barrie on October 1, 2015 at 6:59 pm

    What you say is so true….your work is inspirational and a shining light for capturing feelings,emotion and life.

  5. Rafiqua on October 2, 2015 at 4:16 am

    Lovely collection of photos!

  6. Tricia on October 2, 2015 at 4:47 am

    Heart. Melted.

  7. Charlene Schreuder on October 2, 2015 at 12:59 pm

    Beautiful Jax! These memories are priceless and I bet it’s Zona and your Boet’s most valuable possession.

  8. Debby on October 3, 2015 at 7:24 am

    Ah brought a tear to my eye, just to beautiful .

  9. Karen edwards on August 8, 2017 at 8:15 am

    Awesome article x thank you for always sharing your experiences x

  10. Frank on August 8, 2017 at 8:34 am

    Beautiful, and so relevant. Thanks Jacki!

  11. Chanelle Segerius-Bruce on August 8, 2017 at 9:31 am

    Would be amazing to create some sort of Life Book concept… these are so lovely…

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