She’s a Rainbow – Fashion Photo Library

“She’s a Rainbow” is a whimsical fashion startup based in Johannesburg, South Africa, dedicated to celebrating individuality and self-expression through colorful, chic designs which invite you to embrace your playful femininity. The brand specializes in handmade heirloom clothing and accessories for women, crafted from 100% Liberty cottons and Italian silks. “She’s a Rainbow” offers enchanting styles adorned with pretty patterns. Each piece not only looks delightful but also feels good to wear.”She’s a Rainbow” pieces are ideal for twirling in the sunshine, sipping cappuccinos in the piazza and wearing to picnics in Capri or that special wedding in Cape Town.

When the creator of this startup came to me with her ideas and shared her dream of creating a shoot that encompassed the brand, I was delighted. Visual storytelling is my game! We chatted at length about the feeling she wanted to create with the imagery, and we planned a shoot to launch her brand and build a content library for her socials, website, and PR ventures.

High-quality photographs are crucial in establishing a brand’s identity and connecting with its audience. They not only showcase the products but also convey the essence and values of the brand. Effective visuals create an immediate impact, capturing attention and evoking emotion, which is essential in a crowded market. This imagery helps communicate the brand’s story, making it relatable and memorable. By investing in compelling photography, we ensured that her vision resonates powerfully with potential customers and elevates the brand’s presence in the fashion landscape.

Huge thanks to everyone from She’s a rainbow for trusting me and to all the people who made this shoot come to life. It is so inspiring to create something out of nothing and I have huge respect for anyone who follows their creative dreams! You are a phenomenal woman Sarah!